push strategy

push strategy
push strategy push strategy strategy

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push strategy UK US noun [C] MARKETING
a method in which a company puts its effort into persuading stores to sell its products, and then depends on the stores to create a consumer market for them: »

They relied heavily on a push strategy when they first entered the German market.

Compare PULL STRATEGY(Cf. ↑pull strategy)

Financial and business terms. 2012.

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Look at other dictionaries:

  • push strategy — A strategy that makes use of a company s salesforce and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to …   Big dictionary of business and management

  • push strategy — / pυʃ ˌstrætədʒi/ noun 1. an attempt by a manufacturer to push the product towards the customer 2. an attempt by a producer to persuade distributors to take part in the marketing of a product, so ‘pushing’ it through the distribution channel …   Marketing dictionary in english

  • pull-push strategy — /ˌpυl pυʃ ˌstrætədʒi/ noun a combination of both pull and push strategies …   Marketing dictionary in english

  • strategy — The general or specific approach to investing that an individual, institution, or fund manager employs. Bloomberg Financial Dictionary * * * strategy strat‧e‧gy [ˈstrætdʒi] noun strategies PLURALFORM 1. [countable] COMMERCE a plan or series of… …   Financial and business terms

  • Push technology — Push technology, or server push, describes a style of Internet based communication where the request for a given transaction originates with the publisher or central server. It is contrasted with pull technology, where the request for the… …   Wikipedia

  • Push–pull — can refer to several things or concepts: *Push pull train (a train capable of being operated by a driver at either end) *Push–pull strategy (in marketing and advertising) *Push–pull output (type of electronic circuit) *Push–pull converter (in… …   Wikipedia

  • Push–pull strategy — The business terms push and pull originated in the marketing and advertising world,Fact|date=April 2007 but are also applicable in the world of electronic content and supply chain management. The push/pull relationship is that between a product… …   Wikipedia

  • Push–pull technology — The push–pull technology ( Vuta sukumu Verify source|date=December 2007 ) is a strategy for controlling agricultural pests by using repellent plants and trap plants. In the case of maize infested by stem borers, grasses planted around the… …   Wikipedia

  • pull strategy — ➔ strategy * * * pull strategy UK US noun [C] ► MARKETING a method of marketing in which a company spends time and money to advertise goods directly to customers so that they will want to buy them: »Adopting a pull strategy requires excellent… …   Financial and business terms

  • pull strategy — A strategy that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and …   Big dictionary of business and management

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